“You’re never going to sell any books if you don’t go on tour.” It’s a common piece of advice given to authors, but what does it entail? A blog tour is a series of blog posts written by different authors on each other’s blogs, with the aim of cross-promoting content and building an audience.
A blog tour can be an effective way to reach new readers, connect with other bloggers in your genre, and build up your platform. But how do you go about creating one? In this article, we’ll be taking a look at the essential guide to blog tours: what they are, how to create one, and how to make the most of them.
What is a blog tour?
A blog tour is a series of blog posts written by different authors on each other’s blogs. It’s an effective way of promoting your work, expanding your reach, and connecting with readers. Each post contains information about your book, an excerpt, and a link to where it can be purchased.
Blog tours can be organized in a few different ways. For example, authors can coordinate the tour themselves and approach other bloggers to participate. Alternatively, they can hire a blog tour company to manage the entire process.
Regardless of how it’s organized, the key to a successful blog tour is getting the word out and ensuring that your blog posts are well-received.
Why create a blog tour?
A blog tour is a great way to build your author platform, reach new readers, and build relationships in your genre. It also introduces people to your work and helps to increase visibility and boost sales.
Blog tours can also be a great way to get feedback on your work. Through this method, authors can get honest and in-depth feedback from those who have read their work. This feedback can then be used to improve their writing and ensure that the book stands out from the crowd.
How to create a blog tour
Creating a successful blog tour isn’t always easy, but with a little preparation and planning, it can be done. Here are some tips to get you started:
1. Brainstorm Take some time to brainstorm different ideas for your blog tour. Think about topics related to your book that would be of interest to readers, relevant topics in the genre, and the type of blog post you could write.
2. Reach out Once you have an idea of what you want to do, reach out to other bloggers and authors to let them know what you are doing and invite them to participate.
3. Schedule Once you have participants, you will need to figure out how to schedule the tour.
Who will post when and on which blog?
This is an important part of the process as it will determine the overall success of the tour. Tips for a successful blog tour
1. Make sure posts are properly promoted. Each post from the blog tour should be properly promoted. This means not only promoting it on each blog, but also on social media, in newsletters, and through other channels.
2. Keep posts fresh and dynamic. To keep readers engaged, make sure that your posts are fresh and dynamic. It’s important to vary the tone, the type of content, and the length of the posts to keep readers interested.
3. Timing is key. Although it’s important to plan, it’s also important to keep an eye on timing. Make sure to post your tour posts at times when readers are most likely to be online and engage with them.
After the blog tour
Once the blog tour has concluded, it’s important to make sure that you have capitalized on the momentum you have created. Follow up with readers who have commented or shared the posts, thank participants for taking part, and make sure that you’re making the most of the connections you have made.
Conclusion
A blog tour can be an effective way to build your platform, reach new readers, and increase sales. With the right preparation and planning, it can be a great way to build visibility and spread awareness of your book. By following the steps outlined in this guide, you can create a successful blog tour that will benefit you and your work.
